Last updated: 2024-01-10

Baby Journeys Cookie Policy

Why and for whom?

Baby Journey AB org. nr 559214-9966 („Baby Journey„, „we„, „us„, „our„) uses cookies and other tracking technologies („Cookies„) to improve your user experience.

This Cookie Policy („Policy„) describes Baby Journey’s use of cookies by explaining what cookies are, how we use them and how you can control the use of cookies when you use our service – Baby Journey – and/or our website www.babyjourney.se (collectively referred to as the „Website“„). Policyn informerar inte om användningen av Cookies som är avgörande för att vi ska kunna tillhandahålla Webbplatsen och dess funktioner till dig (s.k. absolut nödvändiga cookies)

For more information on how we process your personal data in connection with cookies, see our Privacy policy.

What are Cookies?

A Cookie is a text file sent from the Website and stored on your computer, mobile phone or other device used to visit the Website.

Cookies help us e.g. to recognize the device you use for the next time you visit the Website, to provide certain necessary functions and to document user behaviour on the Website.

How long is the Cookie stored?

There are two different types of cookies: session cookies and persistent cookies.

Session cookies deleted from your device when you close your browser (e.g. Internet Explorer, Safari or Google Chrome).

Permanent cookies remains on your device after you have closed the browser. It lasts as long as specified in the cookie or until you delete it yourself.

Baby Journey’s use of Cookies

We use the following types of cookies:

Function
The cookie helps us remember your choices (e.g. username, language, etc.) and can tell us how you have integrated with the Website to make the service more personalized.

Performance
The cookie analyzes how visitors use the Website and monitors the Website’s performance. This helps us to identify and fix any problems. For example, we may use performance cookies to keep track of which pages are most popular or how long it takes for a page to load.

Operation and optimization
The cookie helps us to ensure that the website works properly. They also give us information so we can test new ideas and improve the site.

Security
The cookie aims to increase security by helping us to prevent, detect and manage malicious activities on the Website.

Marketing
The cookie helps us to be more relevant in our communication with you and improve your experience. We can do this by collecting information about how you interact with the Website.

These cookies are often placed by a third party for the purpose of managing the performance of ads, displaying ads and/or building user profiles to determine the display of ads elsewhere.

First party cookies

First party cookies are set by the Website on your device and can therefore only be read by you or us.

We use these service providers:

Supplier: Google Analytics, Google Tag
What does it do? It allows us to see information about the activities of visitors to our website and users of our service, including page views, source and time. The information is anonymized and displayed as numbers, meaning it cannot be traced back to individuals. This helps us to understand users‘ needs so that we can improve our product. It also gives us information about the effectiveness of our ads. When you visit Baby Journey, we receive anonymized data on whether you have found us through an advertisement.
More info: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Supplier: Litespeed
What does it do? Optimizes page views to provide a faster page and better user experience
More info:
Supplier: Hubspot
What does it do? Helps us track users for marketing purposes
More info: https://knowledge.hubspot.com/account/how-does-hubspot-track-visitors
Supplier: Intercom
What does it do? Enables our logged-in customers to chat with us and helps us identify potential customers.
More info: https://www.intercom.com/legal/privacy
Supplier: WordPress/Baby Journey
What does it do? Provides basic functionality for the website.

Managing cookies

When you visit the Website for the first time, we ask you to consent to the use of non-essential cookies. You can withdraw your consent at any time. If you no longer wish to store the cookies you have consented to, you can use your browser settings to accept, refuse and delete cookies (usually found under „Help“, „Tools“ or „Edit“). Please note that you may not be able to use all features of the Website if you choose to reject cookies.

Changes to this policy

We reserve the right to make changes to this Policy. Where the change affects our obligations or your rights, we will inform you of the changes in advance to give you the opportunity to consider the updated policy.