Datenschutzerklärung
Baby Journey Privacy Policy
Last updated: 2025-07-04
Why and For Whom?
At Baby Journey AB, corporate ID no. 559214-9966 (“Baby Journey,” “we,” “us,” “our”), we care about personal privacy. This means we respect and safeguard your privacy and your right to control and transparency when it comes to processing your personal data.
Baby Journey is the data controller for the personal data processing listed in this Privacy Policy (“the Policy”). The Policy describes the purposes for which we need your personal data, the legal bases we rely on, and the measures we take to protect the data. It also explains how you can exercise your rights in relation to our processing of your personal data.
The Policy applies when you communicate with us, use the Service, or visit our website https://babyjourney.se.
This Policy is aimed at:
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Users of the Service
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Visitors to our website
Definitions
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Processing of personal data includes any action taken with personal data, e.g., storage, modification, access, sharing, etc.
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Applicable Law refers to legislation applicable to personal data processing, including the GDPR, national supplementary legislation, and guidance issued by national or European supervisory authorities.
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Personal Data means any information that can be linked to a living, identifiable person.
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Data Controller is the entity that decides the purpose and method of processing personal data and is responsible for complying with Applicable Law.
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Data Processor is a third party that processes personal data on behalf of the data controller and only in accordance with its instructions and applicable law.
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Data Subject refers to the individual whose personal data is processed.
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The Service refers to Baby Journey, the modern app for pregnancy and early childhood, and the website https://babyjourney.se.
Baby Journey’s Role as Data Controller
This Policy covers the processing of personal data for which Baby Journey is the data controller – that is, where we decide the purpose (why) and means (how) of processing.
Baby Journey operates a mobile app and website focused on pregnancy and early childhood. To optimize the Service, we collect data from our users. We primarily process your data to:
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Manage your account
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Provide and operate the application and integrate with third-party services
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Enhance and tailor your user experience
Baby Journey’s Processing of Personal Data
We must describe and demonstrate how we meet legal requirements for processing your data. This section outlines:
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Why processing is necessary
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The legal basis for processing
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The retention period
Examples of Data Processing (summarized below; each includes purpose, data, source, legal basis, retention):
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Account registration – First name, last name, email; source: user; legal basis: contract; retention: while account is active or 25 months of inactivity.
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Login verification – First name, last name, email; legal basis: legitimate interest.
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Pregnancy/child info – Name, birth data, due date; legal basis: consent.
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Account linking – Name; legal basis: contract.
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Usage data – IP, language, OS; legal basis: legitimate interest.
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Birth stories – Name, photos, content; legal basis: consent.
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Insurance data sharing – Product, due date, contact info; legal basis: legitimate interest; retention: 11 years (insurance rules).
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Newsletter – Name, pregnancy week, email; legal basis: consent.
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Marketing – Name, pregnancy week; legal basis: consent.
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Sales contact – Name, email; legal basis: legitimate interest.
Your Rights
You control your personal data. We aim to help you exercise your rights effectively.
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Access – Request info on how we process your data.
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Rectification – Request corrections if data is incorrect.
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Erasure – Ask us to delete data no longer needed. If legally required to retain it, we will do so only for that purpose.
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Objection – Challenge our processing based on legitimate interest. We’ll reassess, unless it’s for direct marketing, which we’ll stop immediately.
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Restriction – Ask us to limit processing temporarily or for specific uses.
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Data Portability – Get a copy of your data in a machine-readable format.
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Withdraw Consent – You may withdraw consent at any time, but only for future processing.
To exercise these rights, contact:
Timothy Forni, Data Protection Officer
Email: dpo@babyjourney.se
Include your full name, username, and email used for registration. Requests for access must be signed.
Transfers of Personal Data
We may use third-party data processors. For transfers outside the EU/EEA, we ensure legality through:
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EU Commission adequacy decisions
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Standard contractual clauses
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Other appropriate safeguards
All processors sign a data processing agreement with us. We may also share data with authorities if required by law.
Data Processors
External vendors may process personal data on our behalf, strictly following our instructions and GDPR. We regularly review these processors. We use them for:
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Service delivery (e.g., cloud hosting, IT operations)
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User communication (e.g., email, CRM)
Security
Baby Journey uses organizational and technical measures to protect your data.
Organizational measures:
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Internal policies
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Login/password routines
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Information security policy
Technical measures:
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Access lists/logs
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Backups
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Security audits
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Two-factor authentication
Cookies
Baby Journey uses cookies and similar tracking to optimize your user experience. See our separate Cookie Policy for full details.
If We Fail Our Commitments
If you believe we’re mishandling your data—even after contacting us—you can report it to the Swedish Authority for Privacy Protection (IMY):
Website: https://www.imy.se/
Email: imy@imy.se
Policy Changes
We reserve the right to update this Policy. If changes affect your rights or our obligations, we’ll notify you beforehand so you can review the updated policy.
Copies of Your Data
We provide one free copy of your personal data upon request. Additional copies may incur a reasonable fee. Requests will be delivered in encrypted format within 7 days.
Contact
Email us with questions about your rights or our data handling:
support@babyjourney.se
Baby Journey’s Cookie Policy
Why and For Whom?
Baby Journey AB (org. no. 559214-9966) uses cookies and other tracking technologies (“Cookies”) to improve your user experience.
This Cookie Policy (“Policy”) explains what Cookies are, how we use them, and how you can manage them when using our Service or visiting www.babyjourney.se (“Website”).
The Policy does not cover essential cookies required for the Website’s core functions.
What Are Cookies?
A cookie is a text file stored on your device when visiting the Website. Cookies help us:
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Recognize your device
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Provide essential functionality
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Track user behavior
Cookie Duration
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Session cookies – Deleted when the browser closes
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Persistent cookies – Remain until expired or deleted manually
Baby Journey’s Use of Cookies
We use the following cookie types:
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Functionality – Store preferences (e.g., language, username)
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Performance – Analyze use and improve performance
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Operation & Optimization – Ensure functionality and test features
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Security – Prevent and manage malicious activity
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Marketing – Improve and personalize communication
Some cookies are set by third parties for ads, analytics, or profiling.
First-Party Cookies
These are set by our Website and accessed by us or you only.
Our Cookie Providers:
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Google Analytics / Tag Manager – Analytics and ad performance
More info -
Litespeed – Page speed optimization
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Hubspot – Marketing tracking
More info -
Intercom – Chat and lead identification
More info -
WordPress/Baby Journey – Core website functionality
Managing Cookies
We ask for consent for non-essential cookies upon your first visit. You can revoke this consent at any time through your browser settings. Note: Blocking cookies may disable some functionality.
Changes to This Policy
We reserve the right to update this Policy. If changes affect your rights or our obligations, we’ll inform you in advance.
Contact
Questions about cookies? Contact us:
support@babyjourney.se
